Why should the indie
author issue a press release?
A press release is a method used for distributing news to an
intended audience. For the indie or self publishing author, a press release can
be a useful marketing strategy. The primary benefits of choosing to use press
releases include:
- Gaining publicity
- Increasing site traffic
- Improving website rankings in search engines
When should the indie
author publish a press release?
A press release can be written whenever there is something
eventful that occurs. The primary reason a self-published author might publish a press
release is when they are releasing a new book. But there are other times when a
press release is useful. Here are a few events that are newsworthy and deserve
a press release:
- Introducing a new book
- Celebrating the anniversary of a release
- Receiving an award
- Releasing a book in a new region
- Launching a website
- Announcing upcoming titles or releases
What information
should the press release include?
The first thing a press release needs is an interesting
title that gets to the point. Just below the title is a subtitle, which offers the reader a fleshy summary of the reason for the press release. The first
paragraph of a press release should describe the basics: who, what, where, when and how.
The first paragraph should contain the bulk of the information intended for the
reader so that if they stop there and do not read any further they will get the
basics. The first paragraph is the “news” and the other paragraphs expand that
news and offer support through statements, facts or quotes. The final portions
of a well written press release will contain pertinent links, such as to your
website or the page where the book can be purchased.
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A press release can be a powerful tool for an indie author, helping to generate buzz and attract media attention for a new book. While not always necessary, a well-crafted release can enhance visibility and credibility in the industry. For more insights on book marketing, check out a guest post on promoting indie authors!
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