Benefits of having a
Facebook fan page
By setting up a fan page that is specific to a book or
series the indie author can keep their fans informed of the most recent
developments concerning their favorite titles.
The primary benefits of having a fan page include:
- Creates interest in your book(s)
- Builds a solid fan base around your book
- Posts about the book can attract new fans
- Gives you a platform from which to interact with your readers
- Increases organic traffic to your author website
Who will join your
fan page?
Indie authors who have a fan page for each of their books
have another means of engaging with their audience without being pushy, spammy
or obnoxious. In many cases, it is likely that those who join a fan page for a
particular book have already purchased it and the fan page offers a meaningful
way to interact with your fan base.
Strategies for
increasing a fan base
There are several different strategies that can be used to
increase the number of followers an author has. When setting up a Facebook fan
page you can create your own URL. You might choose to use the book’s title or
main character. Once you have the URL, you can add the fan page to your author
website and you can use widgets including Facebook’s “like” or “share” button to
your website or blog content. This can increase your fan base substantially.
Always include your URL in any correspondence such as in an email signature.
Self publishing authors may also want to share exciting news or posts about the
book across other social media platforms such as Twitter. These are just a few
strategies for helping an author establish a solid fan base on a Facebook fan
page.
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