Monday, March 24, 2014

Facebook Fan Pages for Indie Authors

One of the most powerful online marketing tools today is Facebook. There are many ways that Facebook can be integrated into a social media marketing campaign and there are many strategies that can be used to take full advantage of the different resources the platform offers. One thing that the self published author should consider is having a fan page for each of their books. This will be most effective if you already have a page for yourself and have developed a solid following and ongoing interactions with your readers.

Benefits of having a Facebook fan page
By setting up a fan page that is specific to a book or series the indie author can keep their fans informed of the most recent developments concerning their favorite titles.  The primary benefits of having a fan page include:
  • Creates interest in your book(s)
  • Builds a solid fan base around your book
  • Posts about the book can attract new fans
  • Gives you a platform from which to interact with your readers
  • Increases organic traffic to your author website
Who will join your fan page?
Indie authors who have a fan page for each of their books have another means of engaging with their audience without being pushy, spammy or obnoxious. In many cases, it is likely that those who join a fan page for a particular book have already purchased it and the fan page offers a meaningful way to interact with your fan base.

Strategies for increasing a fan base
There are several different strategies that can be used to increase the number of followers an author has. When setting up a Facebook fan page you can create your own URL. You might choose to use the book’s title or main character. Once you have the URL, you can add the fan page to your author website and you can use widgets including Facebook’s “like” or “share” button to your website or blog content. This can increase your fan base substantially. Always include your URL in any correspondence such as in an email signature. Self publishing authors may also want to share exciting news or posts about the book across other social media platforms such as Twitter. These are just a few strategies for helping an author establish a solid fan base on a Facebook fan page.

photo credit: SalFalko via photopin cc