One of the concerns many indie authors face is how to build a decent sized readership. There can be many benefits associated with numerous readers. You have put years of experience, research and creativity into your book, you want it to be read and enjoyed by many. Many experts suggest growing a community of readers who are interested in your works and follow them faithfully. This is much longer lasting than simply having a fan base, although that is likely where a community of readers will begin to develop. Here are some suggestions on how to increase your readership.
Start While You Are
Still Writing
You can start building a readership before you even finish
the book. There are many people you can begin telling about your writing, including your friends, family and peers. It’s quite alright to share details
about what you are creating. Be comfortable asking those close to you, those who
understand you, for support. But, also remember to give your peers--including other indie authors--support in
their efforts too. Once you have completed your book or project, those whom
you've involved in the process will be eager to make a purchase.
Create A Mailing List
Email marketing is a great strategy for self-published authors. It gives you a way
to connect personally with your audience. An audience that is tightly
connected with you will likely follow you on a regular basis. Create a
mailing list and make sure to put a link and call to action on your website so
that it is very easy for others to join.
Give Something To
Your Readership
It’s very good to make that connection with your audience,
but make it personal. Make sure that you are giving them something that is
beneficial. For example, if you are sending out regular, informative emails you
must do more than just make a sales pitch. You’ll lose readership if that’s all
you do. Give them something “extra” for following you. One idea is to offer
them exclusive content or something that is not common knowledge. If it’s
applicable to your situation, providing mentorship might be welcome, or support
the creative ventures of your audience. Each indie author is different and
there will be very creative and unique ways to give back to your readership.
Don’t be afraid to contribute to them in the way that makes the most sense to
you.
Numbers Are Not
Everything
Even though you want more people following you, when it
comes to building a readership it’s really not as much about gaining a large
audience as it is connecting with them. The interaction or engagement with your
audience is where the real benefit is. By establishing a real connection with
them, it is likely to be an ongoing, long-term relationship. That’s where the
power is, because when you are connected with a follower, they will be sure to
spread your news. It’s better to have a couple hundred people on your mailing
list who are going to tweet about your latest book to their friends than it is
to have a couple thousand friends on Facebook who passively read your status
updates. Always remember to engage with your readership, not just count them.
Be Yourself
It is very important to be yourself when engaging with your
readership. As an author, you do not need to create a persona. Readers are intuitive and
will see past the façade. It’s much better to be yourself so that you will be
the same every time you interact with them. They are looking for genuineness
and openness. Think of them as a community, not just people who buy your book.
Honest interaction with your readership is what will keep them connected to
you.
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