There are a variety of ways to promote your book online using video or audio media. These forms of communication offer another platform for you to introduce yourself and your books to your readership. Sites like YouTube or Blog Talk Radio offer some options for free. Self-published authors typically find that they are adequate for getting the message out about their books.
Why Explore Video and Audio Promotions?
When you think of online searches, your mind immediately goes to textual content. However, Google’s search algorithm looks at a variety of content types including audio and video content. Actually, video content consistently ranks higher than other forms of content in the search engine result pages. Video, in particular, has a much greater chance of going viral through social media than regular text. Some research has also indicated that users are much more likely to interact with content that bears an image or video. Part of this is due to the fact that users are more mobile and are interacting online using iPads, Smartphones and other mobile devices. By combining video and audio outlets with a campaign, you are more likely to get social media exposure, which drives sales.
What Platforms are Available?
There are several different platforms that indie authors can use for book promotions. Some of the more popular options include:
- Authors Show
- Blog Talk Radio
- All Talk Radio
- iTunes Podcast
Animoto allows users to create and post 30-second videos, which can provide the perfect trailer for an upcoming or just released book title. YouTube is a very popular video site and you can create your own author channel to showcase your works and connect with your audience. Vimeo is similar to YouTube in that it allows users to upload videos that they have created. Authors Show offers a platform that has both audio and video programs that are designed for authors to market their books. Blog Talk Radio and All Talk Radio are programs that work as an old-fashioned radio program, except they use the internet. These vidoe and audio platforms can be a great marketing source for indie authors.
Ideas for Marketing Content
Audio and video platforms are a great tool for connecting with your readership. It is worth noting that these promotions do not have to be hour long programs, they only have to be two or three minutes in duration to be effective. While it depends upon the actual content, most of the time a video should be under three minutes. Good video and audio messages will share pertinent information with your audience and contain a definite call to action.
Guidelines for Video and Audio Broadcasts
A video or audio broadcast can serve a broad purpose. You might want to give the background on the book you just released; or perhaps you want to be interviewed by a fan. Share a speech you've made, or an award you've received. The ideas for using this medium are infinite. Basically, take this opportunity to connect with your audience and talk to them. Here are a few guidelines that can be helpful when creating video or audio broadcasts:
- Keep the message short and to the point (less than 3 minutes in most cases)
- Make the message entertaining for your audience
- Offer the audience something
- Allow the viewer or listener a behind-the-scenes view of your book or work
- Tell your own story
According to a new report by Expert Market Research, ‘Instant Noodles Market Size, Share, Price, Trends, Growth, Report and Forecast 2021-2026’, the Instant Noodles Market size was valued at USD XX million in 2020 and is predicted to register a CAGR of XX% from 2021 to 2026.ReplyDelete
Download a free Sample Report : Instant Noodles Market Size, Report & Forecast
ISO training body in OmanReplyDelete
Sodium polyacrylate is a sodium salt that is made up of polyacrylic acid.ReplyDelete
sodium polyacrylate production
ISO Lead Auditor Training Course in UAEReplyDelete
CE Marking Certification in QatarReplyDelete
AS 9100 Certification in Saudi ArabiaReplyDelete
ISO 22000 Lead Auditor Training CourseReplyDelete
ISO 27001 Certification in MexicoReplyDelete
Thank you for posting such a great article. Keep it up mate.ReplyDelete
IDFC First Bank Netbanking Registration 2021 | IDFC First Bank Netbanking Login 2021
BRC certification in ColombiaReplyDelete
ISO 13485 certificationReplyDelete
ISO 22301 certificationReplyDelete
iso 22000 mexicoReplyDelete
ISO 22000 lead auditor training courseReplyDelete
Certificación de la ISO 9001 en MéxicoReplyDelete
I agree with the above post for audio and video marketing and there is a Restaurant in Malahide which follows the same strategy.ReplyDelete
I am very thankful to you for sharing this best knowledge with us. This information is helpful for everyone. So please always share this kind of knowledge with everyone. Thanks. Read more info about video marketing agencyReplyDelete
We are offering amazon marketing consultant that help companies to advertise and sell their products on amazon. Contact to increase your sales on Amazon.ReplyDelete
Self-motivation is the force that keeps pushing us to go on – it's our internal drive to achieve, produce, develop, and keep moving forward. When you think you're ready to quit something, or you just don't know how to start, your self-motivation is what pushes you to go on.ReplyDelete
Nice blog! If you want digital branding services for your brand you can visit us and get the special discount.ReplyDelete
Great post! Thank you for sharing! I found a similar article related to certificación BRC en México. Please check it out and let me know what you think!ReplyDelete
Not simply any blockbuster recreation, a recreation associated to data and phrase coaching instantly grew to become fashionable and flourished in early 2022. This recreation known as wordle game. Is a phrase guessing recreation by which you must discover a five-letter to eleven-letter phrase utilizing six guesses. After every guess, the packing containers that comprise the letters you entered will probably be coloured inexperienced, yellow, or grey to provide you suggestions about which letters you guessed proper.ReplyDelete
A really great post. Thanks for the info. Excellent article.ReplyDelete
Skyward Alpine District
This article is really amazing. Thanks for the sharing.ReplyDelete
Online platforms like YouTube and Blog Talk Radio provide opportunities for self-published authors to promote their books through video or audio media, reaching and engaging with their readership effectively and at little to no cost. Dunkin Runs on YouReplyDelete