As an indie author you most likely understand the importance
of maintaining a website, but do you need a blog as well? It is certainly well
worth consideration. Let’s face it, blogging the right way is a time consuming process.
Who has the extra time to sink into keeping up with multiple posts on a blog
each week? Wouldn't it be more productive to spend the amount of time that must
be invested in blogging on your latest project? Many authors consider blogging
as a distraction, a waste of time, and totally unproductive. These reasons are
certainly worth thinking about. However, if you do a blog right, then there are
benefits that will make the work worth the hassle. Here are just a few of the
benefits that a self-published author is likely to experience from a well maintained
blog.
Blogging Helps You Connect With Your Existing Audience
By blogging on a regular basis you offer another opportunity
for readers to connect with you. They most likely connect with the characters
in your book or enjoy your writing already and blogging allows for another way
to connect on a more personal basis. A blog allows you to become a “real”
person to your readership. Those who have already experienced your books are
likely to want to connect with you and learn more about what makes you tick.
Blogs offer a safe environment for sharing with your audience and you can
always choose how much or how little you want to share with your readers.
Blogging Attracts New Readers
The internet has created a platform that makes it a lot
easier to connect with a variety of people. Blogs are a useful tool for
establishing new connections and are commonly used in conjunction with social media accounts, like Twitter and Facebook, to broaden exposure. For authors who are planning on self-publishing
globally, such as translating their works via a service like Babelcube, to reach an
international audience, a blog can be a very good
strategy.
Blogging Often Increases Sales
A blog that is updated on a regular basis can be used to
increase traffic on your main website and book listings. In your blog posts, include links to your
site and places your books can be purchased to help interested readers find your materials. Blogs allow indie authors the opportunity to share with
their audience when they are publishing a new book, or starting to work on a
new project. It can also be cross-linked with various other sites which might
include videos, webinars, or audio recordings. Blogs can help extend your reach
as an author and promote additional sales to your existing readership.
Blogging Provides A Platform To Showcase Your Expertise
When you maintain a blog on a regular basis you will
establish your personal brand. And as you continue writing in your own niche,
you will continue to build connections with your readership and your ideal
audience. This puts you in the perfect position to promote all of your books,
conferences, videos and your primary website.
Happy blogging!
Happy blogging!
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