Friday, December 6, 2013

Using Facebook to Market Your Book

If you have just finished writing a potential best seller, and want to share the news about how good it is with the world but do not have a clue how to do it you may like to consider social media sites. Using Facebook to market your self-published book might not be a path you feel comfortable going down or more than likely have not considered. However, compared with traditional marketing methods, it is an extremely effective and time productive way.

Also, I am sure you are eager to hear what people think of your book. By using Facebook to market your self-published book your audience will share their reaction to it, and this is one of the beautiful things about using social media.

If we go back to basics, then even though we are living in the 21st century, word of mouth still sells books. Using Facebook as a launch platform to simulate word of mouth activity, you can pretty quickly get that small snowball rolling downhill to grow into a monster, and as you gather credibility your visibly gets bigger as your new found fans spread the news for you. Here are a few tips to get you started.

Before using Facebook to market your self-published book, you must establish relationships with other people and this cannot be rushed. To get lots of fans takes time, and you should actively target market to the ‘right type of fans’ to visit your page. A great way to do this is to join as many writing groups as you can find. You need to develop relationships within these groups before you can market your book, so be patient and realize that this is a long term plan and cannot be achieved quickly.

Using Facebook to market your self-published book is all about communicating, sharing your work and getting involved in the work of other writers. It can bring some impressive results.


2 comments:

  1. The only thing I have found with marketing on FB is time. Too much time. Time fly's when we are working and concentration are so important. When I am not working I spend time there but end up getting overwhelmed with everyone's daily life's. Now endless poetry sites there demand attention too. It seems to run hot and cold with others as well. I don't know what the answer is or where the balance is either? An hour a day is not enough and people get their feelings hurt if you don't respond to everyone.

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  2. Rachealgrace: I agree that time management is key when on social media. I have found HootSuite to be an effective tool to manage multiple social media channels - such as Facebook, Twitter, and LinkedIn - more efficiently.

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